About Joolz

At Joolz we believe that good parenting
is all about being happy.

Let's grow together


Enjoy the ride

At Joolz we like to celebrate the good things in life. Your first pregnancy, the birth of your second child, all those firsts – yes, look, he’s really sitting up, laughing and crawling – but also the issues you’re faced with every day as a brand-new parent.

We take our inspiration from all these moments, then we try to make your life a little easier and a little bit nicer. We call that ‘Positive Design’. So follow your dreams and do what makes you happy. You’ll not just make us happy, but above all, your baby and yourself. Oh, and will you share these moments with us? Use #myjoolz.

Enjoy the ride,

The Joolz family

Positive Studio

We want to know what’s going on. How we can help you? What could be better, and what do you love? To find out, we organise positive events to inspire you and to hear from you. That way, you can inspire us too. Share your moments at #myjoolz.

Birth Forest

Our earth could use a bit more green. That’s why we will plant a tree for your baby in the Joolz Birth Forest. From then on, the tree will grow with your child: your child close to you and the tree in Colombia.


Housed in a sustainably renovated factory with greenhouses and other smart energy-neutral solutions, it is an inspiration to further grow our ‘Positive Design’.

New Joolz office  

Welcome to our Amsterdam Headquarters. Housed in a sustainably renovated factory with smart energy-neutral solutions such as three greenhouses that serve as meeting rooms and 200 solar panels on the roof. To support our employees’ well-being, we serve healthy lunches every day and have an in-house yoga and sports facility. The building truly is the epitome of our Joolz Positive Design philosophy and an inspiration to us, as this new office creates a positive environment for our employees and herewith we take another step towards a more sustainable world.


“It’s such a shame to throw away all that cardboard,” our creative director commented one day. That’s where it started. We reverted to our youthful idealism and came up with the idea of recycling our packaging.

Big and small cardboard boxes – unpack them first – then convert them into a bird box, a reindeer or a chair. So don’t throw the packaging away. Recycling is better for the environment and, who knows, your little one might learn something too.